AMA: Memberships/Tribe Launch


Last week’s Simple Steps to Online Success was supposed to be an “AMA” (Ask Me Anything) episode for all of you who are on the fence about joining Stu McLaren’s TRIBE course OR thinking about membership sites in general.

Unfortunately, my local utility company had other ideas.

Five minutes before showtime and POOF! My electricity went out, along with 7,000 other households and any local Starbucks within a few miles.

Thank you, PG&E!

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Sign up for Stu’s workshop

On this week’s episode of “Simple Steps to Online Success” we’ll continue to talk about creating a membership site for your online business.
Over the past couple of weeks, I have covered whether a membership model might be the right choice for your business and what type of content should go in your membership.
But now we must address the elephant in the room…
The dreaded “T” word…
Tech 😱😱😱
“Deanna, that’s great! A membership sounds like a great fit for my business, but, what do I NEED to have a membership site?”
As with all things tech, the answer is “it depends”.
(Yeah, I realize that you may hate that answer. But it’s true)
To start with, you really may not need much at all.
Join me when we discuss your blueprint to a successful membership site
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What Type of Content Goes in a Membership?

content membership Apr 08, 2021

One of the biggest concerns most people have about creating a membership site is CONTENT.

They fear getting on the “content hamster wheel” and see a membership site as an obligation to create more and more content.

Would you believe me if I told you that it really does not have to be that way?

Membership sites are not like courses (although sometimes you could have a course in a membership).

My membership mentor, Stu McLaren has a saying that applies perfectly here:

“What if it could be easy? What would that look like?”

There are different types of memberships, which I will cover as well, so your content deliverables may be different.

Join me as we design your ideal content strategy by asking the question “What if it could be easy?”

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Course or membership? What's the right choice for you?

As you create your digital products business, you may be pondering this question:
“Should I create a digital COURSE or a MEMBERSHIP?”
While similar (they both deliver educational content) the structure and strategy behind them can be quite different.
On this week’s Simple Steps to Online Success Live, I’ll review the pros and cons of each type of offering, along with ideas on how to implement BOTH in your business.
See you then!
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Keeping it Clean: Kajabi implements new form process

kajabi recaptcha Mar 25, 2021
You’ve been told that the “money is in the list”, which is why you focus on building an engaged and constantly growing email list, right?


Well, what if that growing list also contains some bad email addresses? Ones that were submitted through one of your opt-in forms without you even knowing?

That would be bad.

Unfortunately, like so many things on the web, a few bad actors have messed things up for the rest of us!

It’s called “list bombing” and it could be affecting your email deliverability.

To combat this, Kajabi is implementing a somewhat controversial process that has been around a long time and is hated by list owners and list subscribers alike:

The Recaptcha!

Now, before you freak out, like many people already have in the Kajabi group, let’s understand WHY this is happening, HOW Recaptcha is designed to work and WHAT you could do instead.


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Overview of Kajabi’s London Development Cycle


Last week Kajabi announced updates that were part of the most recent development cycle, code named “London”

(In case you’re new, Kajabi has 6 to 8 week development cycles where they crank out product updates and new features)

This Thursday, I’ll be doing another recap of the most recent updates including:

-The hidden toggle button that will unlock new features for you to play with
-Two new website themes for more “corporate” and “coaching” businesses
-Great news coming for Kajabi owners using the new Website Builder
-If you have audio content as part of your courses or memberships, you’ll be very excited!

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It’s AMA Day - Ask me Anything!

ama ask me anything Mar 11, 2021

On Thursday at 10 am Pacific, Kajabi is announcing some of the recent updates to the platform from the current London development cycle.

I’ll be giving you the highlights of the announcement NEXT week, as soon as I have a chance to review and test them for you!

So, for this week, let’s do something different! It will be an AMA Thursday where you can ask me anything at all about Kajabi or digital course or memberships creation and marketing.

Here are some common questions that tend to come up (and the third one is an especially timely one right now!)

What is the #1 most asked question from people using Kajabi?
Why should I use Cloudflare to set up my custom domain?
How do I verify my domain so I can use it for my Facebook Ads?

Wait, why do I need to verify my domain?!

I’m glad you asked.

If you plan on running Facebook Ads in the future you NEED to verify the domain where you will be sending people (landing pages, checkout pages, etc.)

And, you can’t do that if...

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The Latest Product Updates from Kajabi


How often do you log into your Kajabi site and say “What the &%$! Is THIS?!

Okay, it’s really not THAT bad, however, I have recently noticed a few updates and I decided to share with you what they are.

This is NOT the eagerly anticipated London updates, but some of those little updates that just get released randomly throughout the development process

Learn about:
How to view and manage your offers from the new offer list and offer details page
A sneak peek at the beta of the new Product Creation layout
The new ‘People” Page CRM layout
How to participate in new beta features from right inside your Kajabi settings!

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Creating a Lead Generating Challenge - Free or Paid?


Just scrolling through my newsfeed and my email inbox I see:

  • Conquer Cold Traffic with this 5 Day Challenge
  • The 28-day Minimalist Challenge
  • 5 Day Ads Challenge
  • Five in Five Guest Podcast Challenge

It seems that everybody loves a challenge!

You may have thought of creating a challenge in your business, either as a lead generation or as a lead-in to a launch.

And, now there is a new twist on Challenges which is to actually CHARGE for it!

Wait, what?!

Can you actually charge while building your list?

We’ll talk about it Thursday at 11 am, PST and you’ll learn:

  • How to decide if you should charge for your challenge
  • How to decide if you should come up with a VIP option
  • How to deliver your Challenge content in Kajabi

I challenge you to show up live and ask your questions live!

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Going SLO - What's a SLO and how can it work in my business?


Everybody likes tiny things. They’re cute, convenient, and can fit in wherever you need.

Perhaps that’s the apparently sudden marketing trend called (variously) tiny offers, mini offers, pocket offers, or the technical term SLO’s ( Self Liquidating Offers meaning that they are intended as a lead generation strategy that generates revenue to cover the costs of any advertising)

Don’t tell me that you haven’t been pulled in by these things!

Oh, wait. Just me?

The Challenge Launch Toolkit just $27. Are you kidding me? Yes!

Oh, and an upsell for $37 for the Product Outline Playbook & Simple Salespage Workbook?

Man, that sounds like a great idea!

And my absolute favorite meta offer, $37 for a workshop on how to create and sell mini workshops.


On Thursday’s episode of Simple Steps to Online Success, we’ll talk about the strategy behind SLO’s why they are so popular again, and whether an SLO is a good idea for you to add to your product...

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