Course or membership? What's the right choice for you?

As you create your digital products business, you may be pondering this question:
“Should I create a digital COURSE or a MEMBERSHIP?”
While similar (they both deliver educational content) the structure and strategy behind them can be quite different.
On this week’s Simple Steps to Online Success Live, I’ll review the pros and cons of each type of offering, along with ideas on how to implement BOTH in your business.
See you then!
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Keeping it Clean: Kajabi implements new form process

kajabi recaptcha Mar 25, 2021
You’ve been told that the “money is in the list”, which is why you focus on building an engaged and constantly growing email list, right?


Well, what if that growing list also contains some bad email addresses? Ones that were submitted through one of your opt-in forms without you even knowing?

That would be bad.

Unfortunately, like so many things on the web, a few bad actors have messed things up for the rest of us!

It’s called “list bombing” and it could be affecting your email deliverability.

To combat this, Kajabi is implementing a somewhat controversial process that has been around a long time and is hated by list owners and list subscribers alike:

The Recaptcha!

Now, before you freak out, like many people already have in the Kajabi group, let’s understand WHY this is happening, HOW Recaptcha is designed to work and WHAT you could do instead.


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Overview of Kajabi’s London Development Cycle


Last week Kajabi announced updates that were part of the most recent development cycle, code named “London”

(In case you’re new, Kajabi has 6 to 8 week development cycles where they crank out product updates and new features)

This Thursday, I’ll be doing another recap of the most recent updates including:

-The hidden toggle button that will unlock new features for you to play with
-Two new website themes for more “corporate” and “coaching” businesses
-Great news coming for Kajabi owners using the new Website Builder
-If you have audio content as part of your courses or memberships, you’ll be very excited!

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It’s AMA Day - Ask me Anything!

ama ask me anything Mar 11, 2021

On Thursday at 10 am Pacific, Kajabi is announcing some of the recent updates to the platform from the current London development cycle.

I’ll be giving you the highlights of the announcement NEXT week, as soon as I have a chance to review and test them for you!

So, for this week, let’s do something different! It will be an AMA Thursday where you can ask me anything at all about Kajabi or digital course or memberships creation and marketing.

Here are some common questions that tend to come up (and the third one is an especially timely one right now!)

What is the #1 most asked question from people using Kajabi?
Why should I use Cloudflare to set up my custom domain?
How do I verify my domain so I can use it for my Facebook Ads?

Wait, why do I need to verify my domain?!

I’m glad you asked.

If you plan on running Facebook Ads in the future you NEED to verify the domain where you will be sending people (landing pages, checkout pages, etc.)

And, you can’t do that if...

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The Latest Product Updates from Kajabi


How often do you log into your Kajabi site and say “What the &%$! Is THIS?!

Okay, it’s really not THAT bad, however, I have recently noticed a few updates and I decided to share with you what they are.

This is NOT the eagerly anticipated London updates, but some of those little updates that just get released randomly throughout the development process

Learn about:
How to view and manage your offers from the new offer list and offer details page
A sneak peek at the beta of the new Product Creation layout
The new ‘People” Page CRM layout
How to participate in new beta features from right inside your Kajabi settings!

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Creating a Lead Generating Challenge - Free or Paid?


Just scrolling through my newsfeed and my email inbox I see:

  • Conquer Cold Traffic with this 5 Day Challenge
  • The 28-day Minimalist Challenge
  • 5 Day Ads Challenge
  • Five in Five Guest Podcast Challenge

It seems that everybody loves a challenge!

You may have thought of creating a challenge in your business, either as a lead generation or as a lead-in to a launch.

And, now there is a new twist on Challenges which is to actually CHARGE for it!

Wait, what?!

Can you actually charge while building your list?

We’ll talk about it Thursday at 11 am, PST and you’ll learn:

  • How to decide if you should charge for your challenge
  • How to decide if you should come up with a VIP option
  • How to deliver your Challenge content in Kajabi

I challenge you to show up live and ask your questions live!

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Going SLO - What's a SLO and how can it work in my business?


Everybody likes tiny things. They’re cute, convenient, and can fit in wherever you need.

Perhaps that’s the apparently sudden marketing trend called (variously) tiny offers, mini offers, pocket offers, or the technical term SLO’s ( Self Liquidating Offers meaning that they are intended as a lead generation strategy that generates revenue to cover the costs of any advertising)

Don’t tell me that you haven’t been pulled in by these things!

Oh, wait. Just me?

The Challenge Launch Toolkit just $27. Are you kidding me? Yes!

Oh, and an upsell for $37 for the Product Outline Playbook & Simple Salespage Workbook?

Man, that sounds like a great idea!

And my absolute favorite meta offer, $37 for a workshop on how to create and sell mini workshops.


On Thursday’s episode of Simple Steps to Online Success, we’ll talk about the strategy behind SLO’s why they are so popular again, and whether an SLO is a good idea for you to add to your product...

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How to Segment your Subscribers in Kajabi (two ways)

email marketing kajabi Feb 04, 2021

I did this training in my paid membership and thought I would share this with you as well. We all like getting targeted content based on what we're interested in, so how can you segment your subscribers to identify what content they consider most helpful and/or what their primary focus is? Well, just watch as I show you two ways to do it!

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Create your own "Google" for your course or membership site content


You’ve put your heart and soul into creating the PERFECT course, membership and/or coaching program for your ideal client.
Your content is FULL of value and, in addition to your core content, you do Q&A calls or masterminds, providing recordings for their reference.
But then, the support issues pop up…
“How do I…?”
“I know we covered this, but I can’t find/remember how to do [insert }”
“Last week, you mentioned [insert something that you’ve said multiple times], but I can’t remember exactly what you said. Can you go over that again?”
What if you didn’t have to keep repeating yourself or spend time that you really don’t have to respond to the same question over and over again?

Meet Searchie: the world’s first search engine for your video (AND audio) content
Searchie can automatically:
Organize and index video or audio content
Create transcriptions that can be...

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Cambria, Newport and (coming soon) London!

kajabi new feature update Jan 14, 2021
What do these names mean, besides being very cool cities that I have had the pleasure to visit?

They are the code names of the three most recent development cycles from Kajabi!

What is a development cycle and why should you care?

Well, it’s a type of process for software and app development using frameworks like Agile Software Development frameworks

What it means for you is a lot more feature updates to our Kajabi sites. Woohoo!

So join me as I explain the new updates (in non-techie language) from the last two cycles and share a little bit about what MIGHT be coming up in the new London cycle.

Join me on Thursday, January 14th at 11 am as I share:

- What are the most recent updates to my Kajabi account?
- What do development cycles mean to you as a Kajabi customer?
- How can you learn about what has been updated in Kajabi?
- Why don’t I see these updates in my account now?
- How can I make my requests for new features?
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