Blog
The 3 Things You Should Know How to Do Before You Hire it Out
We all want to become the "digital CEO" and aspire to have a team like our favorite online influencers, but, remember, they all started much the same way we did. So, while building a team is important when scaling your business, here are the three things I believe you MUST learn to do yourself BEFORE you hire someone to do it for you.
Meet Some of the Members of the Kajabi Flight Crew Club
This week I invited three members of the Kajabi Flight Crew Club to talk about their experience with using Kajabi, why they originally joined the membership, what they like most about it and why they chose learn themselves rather than hire someone to build out their sites.
Our guests are:
Patti DeMuri - Healing Hugs Haven - Teaching you how to navigate the medical system, create a collaborative medical team, and become a powerful self-patient advocate so you get the care you need to live your best life with rare disease!
Kirsten Sheridan - KnowSkin? - Helping professional skin therapists become experts in their field through digital courses, membership and community so they can create the life and business they envisioned!
Lauren Holder - Coach, cheerleader, and ass kicker when necessary
Is the Kajabi Flight Crew Club right for you?
Just click the button to learn more and decide if you're done with the...
My Own Membership Site - Backstage Tour
I frequently see posts in Facebook Groups go something like this:
“Would anybody be willing to share what their (opt in page, website, podcast page, etc) looks like in Kajabi”
It’s human nature to want to see examples of what we’re also trying to create, for inspiration.
With the emphasis on Stu McLaren’s TRIBE launch going on right now, I am seeing more questions about how people are setting up their memberships in Kajabi and what product theme is the best.
Join me this Thursday, April 23rd at 11:00 am Pacific time for a backstage tour of my membership, the Kajabi Flight Crew Club, where I’ll walk you through:
1. Why I started with one theme, switched to another and then switched back again later! And it wasn’t as difficult as you might think
2. How creating a member onboarding experience is key to getting new members off to a good start and create a great first impression
3. Organize your content with a clear path and steer members away...
Membership Site Content Strategy
IMPORTANT! THIS WEEK’S EPISODE IS ON FRIDAY, APRIL 10th!
(I'm participating in an all day Implementation Workshop with Stu McLaren on Thursday)
This month I am focusing on talking about all things MEMBERSHIP SITES!
The reason is three-fold:
- In these challenging times, a membership site is the easiest business model to get up and running quickly!
- People are looking for things to do, learn and be entertained by, so there has never been a better time to consider how a membership site might fit in your business
- One of my favorite people, Stu McLaren, is getting ready to launch his signature course, TRIBE, which is all about creating recurring revenue through membership sites!
This week’s episode of Simple Steps to Online Success is all about Your Membership Site Content Strategy.
I’ll be covering:
- Why a membership site is the easiest thing to get started FAST!
- The difference between course content and membership content
- Why you DON’T need to create a...
What Tech Do You REALLY Need to Build Your Course or Membership?
As we start the second quarter of 2020, it’s looking a whole lot different than when we made our business goals for the year!
Whether you are pivoting your existing business or taking advantage of the time and opportunity to build your dream online business, you may be wondering what exactly does it take to build your audience, build your product, launch, convert and retain your students/members.
In this week’s episode of Simple Steps to Online Success, I will cover:
- The three main objectives to consider when planning your tech needs
- The key to building and launching fast
- Why now is the perfect time to “Build the plane as you fly”
See you Thursday!
Building Successful Funnels
This month on Simple Steps to Online Success our topic is funnel building and Kajabi Pipelines. What is the difference between a funnel that coverts and one that creates the sound of a thousand crickets chirping?
You’ll be surprised to know that there are usually only 3 reasons why people don’t opt in for your freebie, register for your webinars, or don’t purchase your offer.
Join me this Thursday at 11:00AM Pacific Time where I’ll share the reasons why your funnels aren’t converting and what you can do to go from zero to #Kajabihero in no time!
Fun with Funnels!
One of the foundations of online marketing is the concept of creating marketing funnels. A marketing funnel is a way to visualize the customer journey from initial awareness of your business, all the way through conversion.
The sales funnel provides a useful framework through which you can analyze your business and identify areas for improvement.
Kajabi makes it easy to create all the assets for a variety of funnels through their Pipelines, all with just a click.
Join me this Thursday for Simple Steps to Online Success for an overview of the concepts of funnel building and how Kajabi Pipelines make it easy to plan, build and execute a number of different types of funnels.
How to Use a Third Party Email or Marketing Automation System with Kajabi?
Over the past few weeks, I’ve demonstrated Kajabi’s new email editor and presented an analysis of the differences between using the new visual editor and the classic (plain text) editor.
For now, I am sticking with Kajabi and the Classic editor for my plain text emails. Although, I may be doing some test, since I have accounts with both Active Campaign and ConvertKit.
Don’t worry, I’ll report back my findings!
However, I DO know that there are many who have their email lists with third party tools like Convertkit, Active Campaign and Mail Chimp. This week on Simple Steps to Online Success, I’ll talk about the key things to be aware of when using a third party email/marketing automation system with Kajabi.
• The key decisions when choosing which service to use
• Using Kajabi forms and landing pages and automations in third parties.
• Managing tags and segments in your third party email services
• What to do once an email subscriber...
Ask Me Anything!
I’ve decided that this week’s episode of Simple Steps to Online Success will be an “Ask Me Anything” day!
Yes, that means that you can ask any question regarding Kajabi, course creation, membership sites and the tech and marketing strategies and tactics involved in all the above.
Have a burning question about Pipelines?
Need to have an idea of how to get started with Kajabi?
Curious about how you could use ConvertKit or Active Campaign with Kajabi?
What’s the best way to set up a new subscriber email sequence?
Need ideas for a new freebie?
Let me know!
Can’t make it Live? Well, just click the link below to go to the scheduled post and post your question now. I’ll answer it Live on Thursday at 11 am Pacific!
See you then!
Exploring Email Marketing
Join me this Thursday on Simple Steps to Online Success when we further explore email marketing.
As you probably remember from last week’s episode, we talked about Kajabi’s new email editor and the potential impact on deliverability vs text only emails.
In this week’s episode, I’ll share:
- Why I deleted 25% of my email list and what happened next
- My test of Kajabi email deliverability, using the new editor vs text only email
and the results
- How to NOT get your emails sent to your recipients’ spam folders
- Why testing your email strategy is your key to long term success
Join me this week!
Want to Join Me Live?
If you'd like to be part of the conversation live, join me on Facebook every Thursday at 11 AM Pacific time.
