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One of the foundations of online marketing is the concept of creating marketing funnels. A marketing funnel is a way to visualize the customer journey from initial awareness of your business, all the way through conversion.

The sales funnel provides a useful framework through which you can analyze your business and identify areas for improvement.

Kajabi makes it easy to create all the assets for a variety of funnels through their Pipelines, all with just a click.

Over the past few weeks, I’ve demonstrated Kajabi’s new email editor and presented an analysis of the differences between using the new visual editor and the classic (plain text) editor.

For now, I am sticking with Kajabi and the Classic editor for my plain text emails. Although, I may be doing some test, since I have accounts with both Active Campaign and ConvertKit.

Don’t worry, I’ll report back my findings!

I’ve decided that this week’s episode of Simple Steps to Online Success will be an “Ask Me Anything” day!

Yes, that means that you can ask any question regarding Kajabi, course creation, membership sites and the tech and marketing strategies and tactics involved in all the above.

Have a burning question about Pipelines?
Need to have an idea of how to get started with Kajabi?
Curious about how you could use ConvertKit or Active Campaign with Kajabi?
What’s the best way to set up a new subscriber email sequence?
Need ideas for a new freebie?

Join me this Thursday on Simple Steps to Online Success when we further explore email marketing.

As you probably remember from last week’s episode, we talked about Kajabi’s new email editor and the potential impact on deliverability vs text only emails.
In this week’s episode, I’ll share:

- Why I deleted 25% of my email list and what happened next
- My test of Kajabi email deliverability, using the new editor vs text only email
  and the results
- How to NOT get your emails sent to your recipients’ spam folders
- Why testing your email strategy is your key to long term success

Join me this week!

On Wednesday, Kajabi publicly launched the new email editor for creating customizable templates for email broadcasts. While I have been a beta tester for quite a while, the big surprise was that there also were 18 or so beautifully designed templates created for us.

Join me while I will do a detailed demo of the new editor, plus cover some of the myths about email marketing that Kajabi covered during the reveal!

I’ll also include some of my best tips for “good list hygiene” and how to manage your list to ensure good deliverability and loyal readers.

Looking for some inspiration on creating your course or membership product in Kajabi? Let’s take a Behind the Scenes peek into the product themes and structure of other course or membership site creators, so you can gather some ideas on how you’ll wow your students and members!

In this video, I'll cover:

• An overview of using Product Themes in Kajabi
• How you can test and "try on" different themes without affecting your current Product
• A look at the Product themes and layout of Amy Porterfield and James Wedmore's courses
• Why I decided to use the Momentum theme in Kajabi after all

This episode came about when members of my paid membership asked about reviewing existing Kajabi sites for inspiration. I thought I would share a few examples of public facing websites and blogs. I WAS hoping to include some back-end course and membership site programs, but, alas, the tech gremlins (AKA as my Internet connection) conspired to make that not possible today! Looks like content for another episode!

Links to the sites reviewed in this episode:
Website built using the new Kajabi Pages and an amazing blog index page:
https://www.thenovelry.com/

https://www.thenovelry.com/creative-wri…

Other blog pages highlighting written content and podcasts:
https://www.betsyjordyn.com/blog

https://www.tracyotsuka.com/podcast - podcast episodes on a landing page and using embedded LIbsyn player and Accordian section for show notes

https://www.wifemotherleader.com/ - embedded podcast player in Announcement bar (custom coded by developer Avadhesh Yadav ...

Link to my video on how I use Bonjoro: https://www.facebook.com/compassstrategies/videos/2991503134197240/

Link to Bonjoro: https://deannafenton.me/bonjoro

Link to BombBomb: https://deannafenton.me/bombbomb

Link to GIPHY: https://giphy.com/

Link to Canva: https://www.canva.com/

Link to Snappa.io: https://snappa.com/

Earlier this month I did a launch for my new course "Reach More: Grow Your Audience, Impact and Income with Kajabi" . During that launch, which I pretty much did it all myself, I made notes on what I would do differently during the next launch. I go over those in this Facebook Live.

Truthfully, this launch was my "jump from the high dive" experience. I felt I needed to get over myself and just LAUNCH so I could LEARN! No more course consumption. It was time to implement. 

I was very pleased with the results, because it now allows me to be able to help online business owners to accomplish their goals. 

From the launch planning, tools, graphics and webinar help, I'll break down what happened and my real world experience and tips for making your next launch easier.