What type of content to add to your membership?

membership Jun 25, 2021

One of the most common questions I see new or prospective membership site owners ask is “What kind of content should I offer in my membership?”

Many times people are confused between the type of content that is delivered in a COURSE vs. content delivered in a Membership

On this week’s episode of “Simple Steps to Online Success” I’ll review the most common types of membership sites and highlight the category of content that is most applicable to each membership site type.


•How membership content can be radically different than course content, and why
•How the type of membership site dictates the best options for your content
•How I determine the best type of content for my membership, the K Flight Crew Club and how I will be realigning that content in the future.

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Kajabi and Searchie: Why and How I Use Both

kajabi membership searchie Jun 17, 2021

I am going through the Tribe Experience (read: course) as an alumni for the fourth time

(WHY I am doing the course over again is content for another Facebook Live in the future)

This time is the first time that the Searchie Hub has been available, so the usual tech questions (which are NOT covered in any detail during the course) from people in the Facebook Group are amplified by the confusion of where and how a Searchie Hub would be used and why anyone would still use Kajabi or any other “all in one” platform.

That’s the topic of this week’s Simple Steps to Online Success

As a founding member of BOTH platforms, I am going to share things such as:

•The difference between Searchie and a Searchie Hub (not the same thing and I see that’s part of the confusion)
•How I use Searchie in my Kajabi site and how I would use a Searchie Hub in addition to my Kajabi site and products
•Does it make sense to abandon Kajabi in favor of Searchie (I bet you can...

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How to Make Money From Your Email List Even if You Have No Time to Write and Never Know What to Say

email marketing Jun 10, 2021

If you’ve ever struggled when it comes to email marketing, I have a treat for you this week

On Thursday I will have a special guest, my friend Tanya Brody, who is an experienced copywriter and my go-to person for all things email marketing

Tanya has made it her mission to help small business owners grow their customer bases and bottom line through email marketing, because she has seen firsthand how powerful it can be to speak directly to your potential customers and address their needs, so they’re excited to buy your products and services.

During our conversation, Tanya will cover:

-Why your email list is the most valuable asset in your business and how to make it work for you
-3 Biggest Mistakes Email List Owners Make – And How to Fix Them
-The Simplest Email Formats to Write Engaging Emails Every Time

So, if you, like me, have ever sat in front of your computer screen and cursed that blinking cursor, you’ll want to join us live!

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Matching Your Offers to Your Customer's Journey

offers products Jun 03, 2021

This topic came as a request from one of the members of my free Facebook Group, the Kajabi Kickstart.

Our prospects all progress through a journey on their way to becoming a customer. Too often we try to jump ahead and sell to them before they are ready. Or, our offers fall flat because they are not meeting their needs at the moment.

So, how can you be sure to position your offers to meet them where they are AND maximize your lifetime revenue by offering them the right product at the right time?

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The New Kajabi Product Creation Screen: What You Need to Know

creating products kajabi May 27, 2021

Change is hard. We all know that.

Even if the change may ultimately help you to work faster and be productive, getting past the initial shock (“where the hell did all my content go?!?!”) is tough.

Kajabi recently updated the Products screen across all accounts (I’ve had it for a while) and there has been a lot of confusion.

One of my members in the Kajabi Flight Crew Club frantically posted in our group when she went into her newest course to tweak a few things before her new students started on Monday

Suddenly what had been easy and familiar was suddenly totally confusing.

The only constant is change, right?

So, this week, I’ll break it down for you and hopefully help you feel more comfortable with this update and show you some tricks to maximize your productivity when uploading your content

See you then!

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Planning on running Facebook ads? You need to do these 3 things first!

Uncategorized May 20, 2021

The wailing sound you hear echoing through Facebook is the sound of course and membership site creators who are struggling to run Facebook Ads these days.

Yeah, it’s that bad…

However, I CAN help with the front-end verification process (aka as Facebook making us jump through hoops) to verify your Kajabi site so you CAN run Facebook Ads.

(Sorry, I can’t help you with that last part)

Join me this Thursday, May 20th at 11 AM Pacific where I’ll walk you through the steps to getting your site setup to run Facebook Ads.

•Setting up your custom domain (or a sub-domain) on Kajabi (required if you want to run ads to a Kajabi website, landing page, etc)
•Finding and adding your Facebook Pixel to your Kajabi site
•Verifying your domain on Facebook - required
•Setting up your standard events for tracking
•Adding the Facebook Access token to your Kajabi site (new, and not available in all accounts yet) highly recommended

I’ll break it all down for...

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It’s that time again! Kajabi Updates Recap


Time flies when you’re having fun. Yes, it’s time for the latest updates to the Kajabi platform!

The most recent development cycle, code-named “Toronto” has delivered some long-awaited enhancements to the Kajabi platform.

And, if you’re really good, I can also give you a sneak peek at some other new features that I have received early access to!

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AMA: Memberships/Tribe Launch


Last week’s Simple Steps to Online Success was supposed to be an “AMA” (Ask Me Anything) episode for all of you who are on the fence about joining Stu McLaren’s TRIBE course OR thinking about membership sites in general.

Unfortunately, my local utility company had other ideas.

Five minutes before showtime and POOF! My electricity went out, along with 7,000 other households and any local Starbucks within a few miles.

Thank you, PG&E!

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Sign up for Stu’s workshop

On this week’s episode of “Simple Steps to Online Success” we’ll continue to talk about creating a membership site for your online business.
Over the past couple of weeks, I have covered whether a membership model might be the right choice for your business and what type of content should go in your membership.
But now we must address the elephant in the room…
The dreaded “T” word…
Tech 😱😱😱
“Deanna, that’s great! A membership sounds like a great fit for my business, but, what do I NEED to have a membership site?”
As with all things tech, the answer is “it depends”.
(Yeah, I realize that you may hate that answer. But it’s true)
To start with, you really may not need much at all.
Join me when we discuss your blueprint to a successful membership site
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What Type of Content Goes in a Membership?

content membership Apr 08, 2021

One of the biggest concerns most people have about creating a membership site is CONTENT.

They fear getting on the “content hamster wheel” and see a membership site as an obligation to create more and more content.

Would you believe me if I told you that it really does not have to be that way?

Membership sites are not like courses (although sometimes you could have a course in a membership).

My membership mentor, Stu McLaren has a saying that applies perfectly here:

“What if it could be easy? What would that look like?”

There are different types of memberships, which I will cover as well, so your content deliverables may be different.

Join me as we design your ideal content strategy by asking the question “What if it could be easy?”

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